As a senior team of lifelong gamers and researchers, we bring a unique perspective to gaming research. From AAA to casual mobile titles, VR to esports we work globally and look at games from all angles.
Think of us as an insight engine that brings the latest in behavioural science, neuro, AI and advanced analytics with good ole’ fashioned quant and qual to answer those crucial questions; what do gamers really think?!
With a wealth of experience working with some of the leading global games publishers and developers we know what gamers want, the mechanics that turn good games into great games, and what makes a game sell.
GLOBAL COVERAGE
GAMING PASSION
RESEARCH EXCELLENCE
GAMING
You need a gamer to talk to gamers. In research, this means the players we meet and survey but also the gaming dev language your stakeholders will understand. We understand player needs and motivations and can translate this into insight and recommendation that drive action.
Antonio
Skill level: Head gamer
Favourite game: Witcher 3
Holliday
Skill level: Master of mixed methods and storytelling
Favourite game: Hogwarts Legacy
Chris
Skill level: The boss of strategic insight
Favourite game: Escape from Monkey Island
Beer
Skill level: Esports guru
Favourite game: Rocket League
We understand the boss level challenges you face
Rapid respawn rates
No other industry moves at the pace of video games. In gaming, staying still is falling behind.
- Rapid advances in technology like AI is changing the way games are built and experienced
- New platforms (AR & VR) and consoles arrive
- Accessibility & inclusivity needs to continue to grow
- E-gaming has become a global sport with players recognised and rewarded for their gaming skills
Whilst there are many ongoing and evolving challenges in the sector we’ve pulled out a few where our expertise can help…
The result – player preferences evolve, expectations from games and the platforms change and gaming business models need to adapt.
Turning NPC’s into main characters
From gaming to entertainment
and consumer products
Get the right IP and games can quickly span beyond the TV or mobile to the big screen with movies, TV shows or consumer product ranges
Expanding the audience for a beloved franchise without alienating existing fans requires a delicate balancing act; one that’s at the whim of an often unpredictable and vocal audience: gamers
We have a long history navigating this tricky challenge, finding the overlap of needs, wants and desires between a games core audience and any potential stretch in gameplay & design to convert new players
Get it wrong... and face the wrath of vocal and passionate gamers!
Gamers passion can mean an unpopular change to a franchise, an unfair monetization strategy, or the exclusion of a fan favorite character can lead to a flood of negativity early in a game’s lifecycle! News cycles move so fast with the constant release of something else to play that you often only have one chance to pique interest and getting this wrong can take a long time to bounce back from!
Money, money, monetization…
These models of payments do not come without risk. Consumers are cutting back on subscriptions so content needs to keep pace to justify the spend. In-game purchasing can very easily lead to a player backlash if the balance between gameplay and monetization is not right.
Lastly the explosion of free to play games has changed the landscape and made the battle for players time even more competitive.
Diversifying revenue streams is a significant challenge to the gaming industry as player expectations are constantly changing. The dependance on traditional revenue models like full priced game purchase has now gone with microtransactions, subscriptions, in-game purchases and ad-supported models.
WHERE WE CAN HELP DRIVE
GAMING
GAME GROWTH
#1
Early stage development and strategy
#3
Launch activity and post launch measurement
#2
Game production
- Market understanding & Opportunity
- Player segmentations
- Genre deep dives
- Concept Tests
- Creative Testing
- Pre-Launch Comms testing
- Social Media Intelligence
- Longitudinal Game Tracking
- Playtesting
- Player Recruitment
- Asset Development
- Quick Qual
- Monetization Evaluation
SMART SOLUTIONS for AWESOME gaming insight...
Whilst there are many ongoing and evolving challenges in the sector we’ve pulled out a few where our expertise can help…
Gamer profiles
Quickly identify and segment gaming needs, attitudes, and media profiles to better meet their needs and target them in the places that count.
Building legendary brands
Next level brand tracking the Disrupt way to identify key gamer needs, game awareness and associations, and linking these to sales
Comms
AUDIT
Pick ‘n’ mix playtesting
Whatever your playtesting needs we can help. With player recruitment only solutions to full service pay only for what you need when building your next title.
Maximise your marcomms
Our suite of comms testing approaches helps you get the key announcement to launch phase right; exciting gamers with whats to come and ensuring your game is more AAA than ‘ZZZ’.
Expert audits to review existing comms drawing on best in class golden rules and performance expectations.
Gamer
CO-LAB
Communities
Qual exploration of games and the creative territories to shape the creative development process
Message
maximiser
Identify optimum mix of messages and nudges that are attention grabbing, appealing and relevant to gamers.
Comms
Impact
Quant creative testing powered with AI and neuro techniques to capture real-world effectiveness and impact to inform future activations.
(C) Disrupt Insight 2024
Ready to play?
Give us a shout at
Antonio@disrupt-insight.com