Disrupt Insight Gambling capabilities

INTRODUCING

THE POTENTIAL OF DISRUPTIVE INSIGHT

Helping brands beat the odds with our gambling gurus

We are sector experts

Our senior team of researchers and bettors are the trusted insight partners to some of the giants of the industry.

Over the years we have tackled many great commercial challenges that brands in this sector face; from helping brands standout in a cluttered advertising environment, complex promotional dynamics on betting products, unlocking the potential of new propositions, or simply understanding the broader experiences of bettors online and in betting shops.

We understand the industry challenges

The 3 Ds of betting brands

The key to engaging bettors is to...

BE MORE

DISTINCTIVE

Making your brand stand out is a balancing act of Differentiation, Distinctiveness & Disruption. The 3Ds are the key ingredients to capture attention as people are naturally inclined to seek out new and interesting things.

= mental availability & TOP OF MIND AWARENESS

EMBRACE

DISRUPTION

= BUILD BRAND PERSONALITY IN A HIGHLY COMPETITIVE LANDSCAPE

But in the betting sector true differentiation around products and services is difficult to achieve in a crowded market where most organisations are offering similar services.

Key tactics

Leverage your distinctive brand assets across all comms and touch points

Showcase your brand personality and tone of voice in your comms

Leverage technology or deploy unusual game mechanics to be innovative and disruptive

Grow association with key entry points so your brand comes to mind first in the moments that matter

Promiscuous bettors

Bettors can be highly promiscuous in the market with a wide repertoire of brands. They will often take advantage of offers to switch between their secondary brands – making it harder to convert and

establish brand loyalty.

We map the BETTING LANDSCAPE

What drives consideration and usage by different bettor types

THE impACT OF BRAND

Capturing the implicit brand associations and how this changes over time

ThE HOLISTIC BETTOR JOURNEY

Mapping how brands are used across time and key occasions to find the moments where choice can be influenced

Helping you win the attention battle for new customers and minimise player churn

The challenge of conversion

Given the high advertising spend in the category it can be difficult to maintain share of voice without significant spend. Optimising the funnel is therefore key to ensure you only spend what is needed with your marketing.