INTRODUCING
THE POTENTIAL OF RETAIL & SHOPPER INSIGHT
Helping brands maximise the conversion potential of retail and shopper marcomms
EXPERTS IN
Our senior team of insight experts have been trusted insight partner to some of the giants of retail over the years.
Our sweet spot is in understanding shopper journeys across omni-channel touch points. We identify ways to improve conversion, enhance experiences and drive shopper innovation.
RETAIL &
SHOPPER
WE BELIEVE...
Retail is a playground of possibilities to inspire and bring some magic and joy
Retailers & brands can bring moments of joy and delight to customers across the purchase cycle to keep them coming back for more; but in a world impacted by cost of living, inflation, ripflation, changing trends and tighter budgets, brands need to be smarter on where to do the basics and where to dial up the magic
Retailers miss many opportunities to convert
Often opportunities are missed just by not being associated with the right mix of category entry points / shopper needs. Shoppers may not be aware of the full range of relevant products, or the perceived effort to buy becomes greater than the desire. Making it easier to buy and better framing of products can deliver quick wins
Great retail stems from sensory activation
From the tactile power of touch when handling products or interacting, the smells and sounds in a store, or a smile from a staff member - dialling up sensory experiences unlocks the emotions that can turn a forgettable experience into a feel good moment customers will come back for
The right kind of disruption
Most shoppers wont want to be distracted from their mission without good reason - designing the right purchase journeys means ensuring shoppers can find what they need, and any disruptions are managed and relevant to open up new selling opportunities
The real ROI of Retail expertiential
Any investment in retail experiential can be hard to prove in the wider eco-system so can be quick to be cut or doesn’t always get the business focus it should. By understanding the impact of investment in isolation and as whole across the experience then the right retail investment can be prioritised.
typical
RETAIL
CHALLENGES
WE solve...
Stores of the future ROI
Finding the right mix of retail ingredients to ‘wow’ and inspire customers and deliver commercial impact; making it easier for customers to find what they need and buy. We measure the potential of new concepts and the impact of retail experiences on conversion and brand perceptions.
Product & range optimisation
Mapping the optimum scenarios for products in the range and pricing. Identifying how best to frame product benefits and the nudges around price promos / exclusives.
New retail concepts
Identifying future potential and sizing the impact of retail innovation based what customers want and need, and changing expectations from retailers and brands
Shopper profiling
Understanding shoppers; their needs, missions occasions and the contextual influences to inform key profiles and segments for targeting
Disrupting the shopper journeys
Mapping the longitudinal shopper journeys from trigger to purchase and beyond. Identifying the real influences that shape different shopper missions and occasions to identify opportunities to disrupt or enhance journeys.
Shopper marketing playbooks
Identifying the role of shopper marketing and retail POS materials to drive attention and engagement to enhance the shopper journey and driver consideration and ourchase.
Barriers to conversion
Tactical deep dives to go beyond claimed barrier and identify the real problems and solutions based on shopper behaviours and needs.
Category Entry Points
Mapping the different routes into categories and the mental shortcuts to category engagement
Our toolkit for success
Putting insight into the shopper marketing mix
Our shopper and marcomms toolkit is designed to make optimising the customer journey that little bit better. Finding the right marcomms that can influence and drive conversion when it matters. We draw on tried and tested qual and quant approaches and supplement with the latest technology and innovation to get a richer understanding of shoppers and marcomms.
Measuring Attention
Eye tracking and shopper recall
Implicit Impact
Capturing impact at subconscious level with reaction time responses or neuro measurement tools
Our traditional shopper toolkit
Innovative methods
Behavioural tracking
Capturing real world behaviours either tracked or observed. Utisiling digital passive data, wider search data, or diary studies over time.
Quant shopper surveys
Qual exploration
Simulated test environments
The ‘why’ with Disrupt
SmartProbe
in the moment, ethnography or across the shopper journey
In the moment or across the shopper journey
AR/VR simulated store environments or replicated e-comm sites to capture how shoppers naviagate and interact with products and POSM
AI assisted smart probing of responses to get richer, more considered answers
EXAMPLES
Over the years we’ve covered all types of shopper studies. Here just a few of the many examples of the project types our team have delivered
Watching paint dry...
literally. When looking to understand the shopper journeys around paint purchasing we accompanied shoppers across the journey to understand how the initial triggers and needs informed the different shopper missions, then how they navigated the choices at their local DIY store and the final application to the walls.
The long and short of buying consumer electronics
In the world of consumer electronics customer journeys can be influenced by many factors. We’ve tracked complete purchase journeys over time to map the touch points and influences that impact on purchase decisions
The impact of retail eperiential and comms
We’ve been measuring the impact of different store elements and in-store experiential for leading retailers to map the retail ROI and inform store of the future rollout; identifying what store ingredients work to capture attention and drive interaction and how these ultimately ladder up to increased brand perceptions, satisfaction, purchase and repeat visiting
Pop-up potential
Measuring the impact of pop-up experiences and ways to optimise the experiences to drive conversion, brand impact and provide a key link to the wider brand eco-systems
Exclusive potential
Identifying how different types of product exclusives, and the framing / positioning vs the wider range or other competitors impacted choice across different retailers and channels. Our work has shaped product exclusives and personalised opportunities for premium brands across the globe
Want to learn more about our shopper thinking and solutions?
Give us a shout at
hello@disrupt-insight.com
CONFIDENTIAL
(C) Disrupt Insight 2024